Here are beauty trends likely to be prominent in 2025:
Advanced At-Home Skincare Devices:
West Valley Aesthetics is looking at an At Home MIcrocurrent device to use in between facial treatments.
Skin Microbiome Focus:
Products with prebiotics, probiotics, and postbiotics to nourish and support a healthy microbiome. This will be linked to improved skin barrier function, reduced inflammation, and better overall skin health. Lira Clinical is my go to!
Personalized Skincare:
Tailored routines and products based on individual skin needs. Consumers want solutions that truly work for them, leading to a demand for personalized approaches. All skincare regimen's from West Valley Aesthetics are customized based you YOUR skin.
Sustainable and Ethical Beauty:
Increased use of eco-friendly packaging (refills, biodegradable materials), sustainable sourcing of ingredients, and greater transparency about a brand's ethical practices. Consumers are increasingly aware of the environmental and social impact of their choices, driving demand for sustainable and ethical brands.
"Skinimalism" and Multi-Purpose Products:
Streamlined routines with fewer, but more effective products. Products that combine multiple benefits (e.g., a moisturizer with SPF and antioxidants), and a focus on essential steps like cleansing, moisturizing, and sun protection. No need for a 9 step skincare routine!
"Hair and Scalp Health:
Why? We are loosing and shedding hair at unusual rates. People want better ingredients and formulations. Scalp health, hormones, life style and ingredients are key factors for healthy hair. Offering Hair Restoration and Hair / Scalp Health starting in March 2025.
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